The second day of the 2019 FIAT/IFTA Media Management Seminar in Stockholm focused firstly on digital rights management. The first presentation – from Maartje Hülsenbeck of the Netherlands Institute of Sound and Vision (NISV) – gave an overview of the research that needs to be done in order to determine the rights status of archival material. To help non-specialists with this arduous task, NISV developed a special IPR flowchart. FIAT/IFTA’s Value, Use and Copyright Commission has recognized the value of this instrument and made it available in 7 different languages.
Next on stage was Joanna Kaliszewska, from the Polish National Audiovisual Institute and Film Archive (FINA). Joanna focused in her presentation on how the standardization of their MAM system influenced the design and functional solutions of rights management for each title in their archive. To that perspective, Andy Read of the BBC added an overview of how the rights management is used in BBC news workflows. In particular Andy discussed the development of IPTC’s RightsML, a data model for marking up rights expressions about content of all relevant media types in a machine readable way.
Right before lunch, the FIAT/IFTA Media Management Commission presented a new format to the Media Management Seminars: the “Daily Practice Deep Dive”. It aptly shows what makes the Seminars so unique: peers presenting peers their approach to challenges rooted in daily broadcast archiving practice. For this first edition, rights codes in MAM systems were the main theme discussed. ORF, NRK and DR showed and compared their solutions allowing an open discussion on merits, flaws and future plans.
The last quarter of the Seminar highlighted a broad mix of very relevant topics from today’s digital audiovisual archiving world: cloud archiving, universal identifiers, ultra-high resolution workflows and the opportunities that the new European regulation for broadcasting archives offers. The afternoon was kicked off by A+E’s David Klee, on stage for the third time in a row on FIAT/IFTA Media Management Seminars. David updated the audience about a few concrete use cases, pros and cons of cloud archiving, especially when it can enable cross-timezone agility in media production.
Raymond Drewry from EIDR then presented their unique identifier registry, allowing also archives to exchange their content without confusion about different versions. Raymond was followed by SVT’s Henrik Johansson, who tackled a very pressing issue of many broadcast archives: can we make the descriptive metadata created for internal use also accessible for the broader audience?
The afternoon programme proved that contemporary media management covers indeed a broad array of topics, switching for the second last presentation to Japan, where NHK’s Arai Hirokazu copes with the challenge of guiding 4K and even 8K content through their archival workflows. It’s a journey the FIAT/IFTA community follows with fascination since several years, as it is expected to spread rapidly around the world in the near future.
The last presenters of the 2019 Media Management Seminar were from Brussels, capital of the EU. Xavier Jacques-Jourion and Sevara Irgacheva of the Belgian audiovisual regulator CSA drew the audience’s attention to the new EU Audiovisual Media Services Directive. This new regulation, that should be implemented in every member state within the next 15 months, obliges every EU based broadcaster to offer certain minima of locally produced content on their channels and OTT platforms. Needless to say, this creates opportunities, but also challenges for broadcaster’s archives.
The 9th edition of the Media Management Seminars was closed by some final remarks by the organising committee and the hosts. Given the record attendance for this Seminar and the enthusiastic reactions, there will certainly be a tenth edition. To stay informed about the where and when, we’d advise you to keep an eye on the FIAT/IFTA communication channels.
You can read the recap of Day 1 of the Seminar here.