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As a proud Gold Sponsor of the FIAT/IFTA World Conference 2026, AWS is sharing how Formula 1 is using cloud technology to transform the management and preservation of its vast media archive.

Since its inception in 1950, Formula 1 has built an extraordinary audiovisual legacy through decades of audio, video, and imagery captured at Grands Prix around the world. In this case study, discover how AWS created a long-term solution to F1’s media asset management needs using Media2Cloud (M2C), an AWS Solutions reference implementation.

Watch the video to learn more about how technology is helping preserve and unlock access to some of the most iconic moments in racing history.