We are thrilled to announce Amazon Web Services (AWS) as one of the official sponsors for the FIAT/IFTA World Conference. AWS is at the forefront of cloud technology, empowering the media and entertainment industry with the most purpose-built solutions available in the cloud.

AWS aligns the most purpose-built media and entertainment capabilities of any cloud with six solution areas to help customers transform the industry:

• Content Production
• Media Supply Chain & Archive
• Broadcast
• Direct-to-Consumer & Streaming
• Data Science & Analytics
• Monetization.

Customers secure media archives using Amazon Simple Storage Service (Amazon S3) which is designed for 99.999999999% durability (11 9’s), providing industry-leading performance, scalability, and availability.

The Amazon S3 Glacier and S3 Glacier Deep Archive storage classes allow you to archive older media content affordably, then move it to Amazon S3 for distribution when needed. AWS offers ready-made solutions to migrate video assets to the cloud and use machine learning to apply metadata and extract insights for downstream applications.

Customers can reduce human involvement needed to analyze and extract valuable metadata from video using Amazon Rekognition for highly accurate object, scene, and activity detection—and apply brand safety, ad placements, and content tagging.

AWS Media & Entertainment Competency Partners help customers re-imagine lens-to-glass workflows across Broadcast, Content Production, Direct to Consumer distribution, Media Supply Chain and Archive, and Data Science & Analytics for Media. Media & Entertainment Partners are differentiated and validated through AWS Solution Architects rigorous testing and use cases. There are more than 80 AWS Partners who provide dedicated tools for Media Supply Chain & Archive use cases.