VALUE USE AND COPYRIGHT – EXPERTS ROUNDTABLE DISCUSSION 2025

Generative AI and Audiovisual Archives

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

April 28, 2025

2:00 p.m. – 3:30 p.m. (CEST)

Online (via Zoom)

Session Recording

Exploring the Impact of Generative AI on Audiovisual Archives

The rise of Generative AI (GenAI) is reshaping how we create and interact with audiovisual content. But what does this mean for archives? This expert roundtable discussion will dive into key considerations for professionals working in or with audiovisual collections, focusing on:

  • Allowing archives to be used for GenAI training – What are the implications, rights, and permissions?

  • Handling GenAI-generated content – Addressing authenticity, ownership, and copyright challenges.

Eight invited experts will engage in an open dialogue, moderated to encourage insights and interaction. Attendees can participate through the chat, making this an interactive discussion rather than a presentation.

Why Join?

  • Learn how AI is shaping the future of audiovisual archives.

  • Understand the legal and ethical concerns surrounding GenAI.

  • Connect with professionals navigating similar challenges.

A Zoom link will be sent to registered participants prior to the event.

EXPERTS PANEL

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Brecht
Declercq

Head of Archives at RSI (Switzerland)
Bio

Brecht Declercq is Head of Archives at RSI, the public broadcaster of Italian-speaking Switzerland. From 2013 to 2022, he served as Digitisation and Acquisition Manager at meemoo – the Flemish Institute for Archiving, leading the digitization of Flanders’ audiovisual heritage. Between 2004 and 2013, he worked at the Flemish public broadcaster VRT, contributing to various projects on digitization, media asset management, and access to archives collections. Within FIAT/IFTA, the global association of media archives, he chaired the Preservation and Migration Commission (2016–2019), served as Secretary General (2017–2020), and held the position of President (2020–2024). A frequent speaker, conference curator, and guest lecturer, he regularly writes and reviews on audiovisual archiving topics. He also acts as a consultant for public administrators, audiovisual archives, and media organizations worldwide.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Gary
Woolf

EVP Strategic Development at All3Media International (UK)
Bio

Gary Woolf is currently EVP Strategic Development at All3Media International where he is responsible for researching and implementing new and innovative commercial strategies, while building on the considerable success that All3Media International has achieved in the digital arena. He leads the digital innovation unit – a3mi² – which is focused on the fast growing digital publishing space including AVoD, SVoD and FAST services on a global basis, along with our consumer facing social media and EST opportunities, and a growing range of apps based on A3MI programming. The team is responsible for the A3MI partnerships with the latest tranche of major VoD players including the likes of Pluto TV, Tubi TV, The Roku Channel, alongside publishing opportunities with Amazon Prime Video Direct.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Johanne Worsaae Nielsen

Enterprise Information Architect at DR (Denmark)
Bio

Johanne Worsaae Nielsen is DR’s Enterprise Information architect with a demonstrated history of working at media and the internet industry. Skilled in driving change – from paper to ebook; from broadcast to streaming – and thriving in the intersection of culture and technology, where I use my background in the Arts division to understand complex domain models and discuss business needs with colleagues in both planning, legal and technology.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Matt
Hervey

Head of Legal & Policy at Human Native (UK)
Bio

Matt Hervey is Head of Legal and Policy at Human Native, which operates a marketplace to enable rightsholders to license their content for training AI. Matt is General Editor of The Law of Artificial Intelligence (Sweet & Maxwell) and a Senior Consultant for the World Intellectual Property Organisation on AI and IP. He is recognised in Chambers & Partners as a Global Market Leader for AI.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Richard
Jolly

Executive Product Manager at BBC (UK)
Bio

Richard Jolly (Executive Product Manager, BBC Archive Data) has worked with data systems throughout his 20-year career at the BBC. He is now working on the data platform and core catalogue that underpins their archive media systems.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Stefan
Kollinger

Chief Innovation Officer at ORF (Austria)
Bio

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Stephanie
Jenkins

Archival Producer at Archival Producers Alliance (USA)
Bio

Stephanie Jenkins has been making historical documentaries for fifteen years, primarily as an archival producer and producer with Ken Burns. She has also contributed research to multiple outlets including The New York Times Op-Docs “ENCORE” series. In 2033 she co-founded the Archival Producers Alliance, and co-wrote Best Practices for Use of Generative AI in Documentaries. The APA is working closely with non-fiction mediamakers and archivists to protect the historic record in the age of Generative AI.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Tatjana
Mladenovic

Lead Data Manager at BBC (UK)
Bio

Tatjana Mladenovic is Lead Data Manager at the BBC Archives, working on content metadata. She chairs European Broadcasting Union’s AI and Metadata group and co-chairs its umbrella Smart Media Production group. Tatjana has worked in data analytics, management and engineering roles for over 20 years, mostly on media metadata.

MODERATOR

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Johan
Oomen

Head of Research and Heritage Services at Netherlands Sound & Vision
Bio

Johan Oomen works at the Netherlands Institute for Sound & Vision as manager of the department Research and Heritage. He is also a researcher at the “User Centric Data Science” research group at VU University. Besides that, he is secretary of the PublicSpaces foundation, co-initiator of the Culture and Media workgroup within the National AI Coalition and chairman of the EUscreen Foundation. Johan Oomen is a member of the National Heritage Research Council, the NDE domain group “Usable” and the advisory board of the Europeana Foundation.

ONLINE RESOURCES

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

C2PA

An open technical standard to trace the origin of different types of media.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

BBC

AI Principles

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

Starling Lab

A collection of many of the guidelines around AI.

GENERATIVE AI AND AUDIOVISUAL ARCHIVES – EXPERTS ROUNDTABLE DISCUSSION

ORF

ORF AI Guidelines (German)