Immy Verdonschot and Maartje Hülsenbeck | Netherlands Institute for Sound and Vision | The Netherlands
TILT is an online innovative storytelling platform with which we tell stories about man, media and society. Due to its technology we can share our archive by telling these stories about past, present and future and putting them into context. With copyright and Intellectual Property issues, we of course have to be careful. That’s why we keep a close eye on citation law and only use short fragments of our archive to get our point across. There’s also the question of ethics when telling a story: is it newsworthy enough or could usage of the footage harm someone? We also have a privacy check to make sure none of the footage we use for example show children (under age). These are all questions we’re dealing with when writing a story and take into close consideration on whether or not to use (archival) footage. But all of it comes together in great stories about media in one form or another, showing the relevance of our archive as well as show the relevance of certain subjects.
Sound and Vision is an institute for media and archiving. To expand on our position and mission, we wanted to publish articles about man, media and society. This way we don’t only show that we’re up to date with media culture, but that we want to participate in it. Our target group is everyone with an above average interest in media, which may vary from newspapers to vlogs, from television to games and the web. Our primary focus will be on millennials (18-36). TILT is the unique result of that: an innovative story platform built out of cards. We make stories with snackable cards that you’ll still want to read and watch – despite the short attention span. The vertical orientation and swipe interaction make it ideal to read with one hand. A visual language and strong emphasis on attractive footage makes the ‘instagram worthy’ story platform unresistable for this generation. The stories on the cards come to life with smart combinations of (archival) video, audio, lively text, photography, interactive polls and/or questions. And if you don’t feel like reading it right away, you can always choose the shorter version or ‘snooze’ it, but sending a reminder to yourself.