Question 14.

Do you think that the various MAM players today on the market clearly understand your requirements ?

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ANTENA 3

• Probably now it happens in the 75% of the cases. Was not the same two o three years ago.

BBC

• No

BNT

CBC - BARBADOS

CBC / SRC

• Not necessarily, but this has to be verified. We intend to meet with major vendors in the weeks to come. We will have a more informed opinion then.

CBSNEWS

CPRDP- PUERTO RICO

• Yes

CT- CZECH TELEVISION

• Definitely not

DR - DANMARKS RADIO

• No, business as usually. There is still a communication problem between ordinary users and the IT people.

DUNA TELEVISION

• Not 100%

ERTT

• Not necessary.

ETB

• They know what we want, but no one of them fulfills the requirements of a complete system at this moment

GLOBO TV

• MAM software is not a product that is sold in quantities. Very few companies have implemented it, with variable degrees of success. So it is understandable that it is not a mature package. Everybody is learning today, both users and manufacturers.

INA

KBS

• Many MAM companies are somewhat familiar with the centralization and integration of production, archiving, broadcast, computer, and network systems. However, we believe what they know is insufficient. On the other hand, our employees are familiar with broadcasting and not computers. Therefore our company must work in cooperation with MAM companies.

NAA

• Not quite. Too much products focus on the production side, and not on specific archive's requirements. Vendors tend to gear their products to the managing, indexing and storing of video and audio, and disregard the underlying, central information structure that consistst of metadata.

NBC

• The hypothetical advantages presumed of an all-digital asset management system are well known and perhaps even attainable for small-scale operations. Yet a small-scale operation has fewer problems of asset management than a larger organization. So digital asset management tends not to be a priority for small operations. A lager enterprise has a greater need for digital asset management and its promised efficiencies (sharing across a network, reduce storage & stock costs) But the cost of large scale build-out, including pipeline & storage, is prohibitive-trade-offs are considered, such as lower resolution & short-term storage only. These trade-offs for the sake of lower cost reduce re-purpose & resale potential and so the advantages of MAM are negated by the disadvantages lost in the trade-off.

NHK

• No

ORF

• Increasingly

RAI

• We have always found on the market solutions for a single problem, never solutions for the whole system.

RTBF

• Partly

RTSI

• Yes

SCREENSOUND AUSTRALIA

• Mostly not

SF DRS

• Our impression is, that few understand the requirements of the whole, there seems to bee a special lack of understanding the requirements of the database-part (structures and functionalities of video-managing-databases).

SVT

• The requirements are different from type of organization, needs, production areas and so forth, therefore it´s impossible for the market to understand everything. Communication between the customer and the vendors is necessary

SWR

• Probably, this is not a core question. Especially the ongoing co-operation between several broadcast archives and MAM vendors in re-developing their products has been proved as a suitable strategy to exchange knowledge and gather experiences. In this way, the understanding between vendors and broadcast companies has undergone a remarkable improvement.
• On the other hand, the formerly often used point that "black boxes" could be offered from MAM vendors has been proved as infeasible. MAM systems do consist of a variety of modules according to the type of workflows, which are intented to be done with them (like preservation, access, shipment, rights management, retrieval etc.). To draw a conclusion, the question rather would be : are the solutions of MAM vendors highly compatible, transparent and easy to be adjusted ? Future digital production and archiving needs the creation of a workflow network spreading over the whole company from acqusition of camera tapes to transmission or costed web publishing. Also, migration of essences and associated
• Metadata will still be a challenge for archiving.

TROS

• Our research hasn't been enough advanced to know about it.

TRT

• Actually we made manyy meetings with the vendors and prepared reports to clarify our requirements to the MAM players. But of course we also get some ideas from them, interactively.

TV4 - SWEDEN

• No. The MAM business (and the playing tools they offer) is not yet mature.

TV CATALUNYA

• The problem is that technology changes so fast, than you need an open system, that allows you to integrate new requirements and changes.
• Devoloping an in-house system may be more time consuming, but you are sure that you get what you need, and, what it is most important, you do not depend of a unique provider, and you can integrate solutions of different partners.

TVM-TELEVISION DE MAURITANIE

YLE

• The situation is still quite confusing and we are still defining our requirements.