Question 10.

Will/Did you start your MAM strategy from the archives and march up to content creation, or will/did you start from content creation and work your way back to the archives ? Which is, for you, the best option and why ?

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ANTENA 3

• Start from content creation and work your way back to the archives This option is probably the best. Normally the first investment are more feasible if it is demanded from production. Then the archives take advantage off this.

BBC

• Content creation with upstream archiving and information management in the production process

BNT

• It was thought to be an equal start. It started with production

CBC - BARBADOS

CBC / SRC

• At this point, the project aims at starting from content creation to the archives. The expected benefit would be to re-use information created at all stages of the production process and make it available along the way. Archives would then be responsible for data cleaning, maintenance and improvement.

CBSNEWS

• Start with the new media and work backwards as collection is used

CPRDP- PUERTO RICO

• From the archive stage first. We consider the MAM project a strategic project that occurs with the digitalization of the broadcasting facilities of the station. By starting from the Historical Archive Project, that we'll enable us to implement the Media Management Project within specific parameters of tapes (quantity wise), Production Dates, Human resources, Specific Budget for the MAM Project, etc. From that experience we'll be in a better position to undertake the workflow of the station that will start with the Broadcasting Servers.
• We think that a new approach should be taken. That is traditionally the Archive is the last point on the chain of production of a TV station. Usually requests for footage are considered by a researcher without having a comprehenssive uderstanding of the use of that footage. We feel that our archive, and our researchers, should be at the beginning of the production phase as part of the production team, which are the content producers.
• Then our MAM Project also involves a different understanding of what a TV archive should work within the workflow of a TV station.

CT- CZECH TELEVISION

• There are two reasons to prefer the first way :
• 1. The database system as a core of a new MAM is already in use for approximately 90 per cent of our archival content.
• 2. Absence of metadata standards

DR - DANMARKS RADIO

• The pilot project started with focus on the content creation and a very little focus on the archiving feature
• Now we are working with the new project, which is an integrated production and archiving systems - and it's very complicated. Maybe it was a good way to start. The pilot project was simpler - but proved that you could digitize the whole production flow, but if you wanted to exploit the archive feature, you had to deal with this in another way.

DUNA TELEVISION

ERTT

• From content creation to archives. Content creation is the best way for public organizations. Production creates the need to use Archive.

ETB

• All points of view must be considered; the workflow should be a continous.

GLOBO TV

• Right now we are implementing :
• (i) a solution for the sports area that includes the full cycle of media. We are able to ingest, annotate, edit, exhibit and archive the video and metadata. We will also be recording low resolution proxies of the archived clips, so that it is easy for editors to locate media and repurpose it, mixing it with fresh acquired content.
• (ii) a solution that will allow us to transfer our aging U-Matic tape archives into data tape, along with metadata and low resolution proxies.

INA

• From the Archives (migration plan), from the requested materials (on demand digitisation) and from the intake of new programmes (digital on the air recording)

KBS

• Our current MAM strategy is to start from content creation exclusively in our News Center and expanding to the rest of television programming along with our main archives. Digital archiving and inspection must be carried out in sync with current broadcasts and we are also planning to digitize 100 thousand hours of our current archive. Therefore, once preliminary inspections are over, we believe carrying out these two tasks at the same time will increase efficiency.

NAA

• Started from the archive, connection to the production environment in later stage

NBC

NHK

• We have 2 ways
• from the archives back to creation
• from the beginning of creation to archiving
• Because each way has merits and demerits

ORF

• Not decided yet (apart from digital newsroom)

RAI

• We have a selection policy for preservation of Digital Information ; we preserve the material transmitted daily and documented and we recover the historical material (50.000 hours per year).

RTBF

• Cf supra

RTSI

• We start by the needs of content creation but search for an independent solution, because archives can have other rythms of investment

SCREENSOUND AUSTRALIA

• Audio is being driven by preservation [archives] while video is initially for production and delivery, with a view to preservation in the medium term [next few yrs]. Still image digitising is for both preservation [archives] and delivery.

SF DRS

• because the news-and sport-production is already digital, we recommend a start from building an enterprise content management database, which will replace in a first step the video-archive-database but has to be open for enlargement towards managing all different kind of media and for integrating different workflows of production (newsrooms, media-composers, studios..)

SVT

• Starts from the creation of the content and the production needs but the archival issues has been present during this process. The archiving is done before the transmission. That means that the archiving process have changed and is not an end function. .

SWR

• Both strategies are used
• Concerning broadcast content production new digital formats and production techniques (e.g., digital newsroom) impose the need for adjustments in short-, mid- and long-term archiving.
• Concerning long-term preservation of archived materials the ongoing degradation of older formats (like 1" tapes, or greasy tapes) has imposed the need of re-recording to formats of currently higher preservation value (esp. IMX).

TROS

• We would to start from content creation and work back to the archives. This is, because the new material is already digital and the elder material isn't.

TRT

• It will first start from archives. Both. For the legacy archives we will proceed the first way and for the current programs the latter option.

TV4 - SWEDEN

• Its give and take. But the unique aspect and know how from archival point of view is : long run thinking. Will this work in five years? Ten years?

TV CATALUNYA

• We will start from content creation in one small area (international news) and then expand it to all news production and other production areas. From the archive point of view, the project is to star archiving in the digital system what it is already digitally created, and after, once the system has been test and proved, expand the process digitalizing archive material.
• In our point of view, start with the creation and production process is the best option. So, when the archive enters the process, we will be sure that we are in the right way.
• Up to the moment, material in the archive is well preserved and catalogued, and completely searchable by our text database. So, we have not a pressure to change the archive system, other than the change in the production process.

TVM-TELEVISION DE MAURITANIE

• Pas de methode de MAM utilisé par la télevision

YLE

• We think that these two areas of the MAM strategy have to be developed in parallell because they have so many levels and contacts that influence on each other.