ETB - Euskal Telebista

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1. Name of Company/Address/Contact person e-mail

• Euskal Telebista – Television vasca
• anderez@eitb.com

2. What is its area of activity? (free over the air TV broadcaster, cable TV channel, independent content producer, etc...)

• TV broadcaster

3. Type of production media format currently being used? (tape, which format?)

• Tape : Betacam SP, Betacam Digital

4. What media formats has your company used and what formats are currently held in your archives? Approximate quantity?

• 1 inch C – ¾ Umatic – Betacam SP – Digital Betacam
• Currently there are more than 200.000 tapes in all

5. Are you or your company/organization currently working on any MAM initiative (either studies or actual implementation)?

• YES, we are planning the implementation of a MAM within 3 years

6. Who is/was leading the study for a MAM implementation (IT Department, Engineering Department, Library Department, other?…)? Has your company established a “group” to analyze MAM? If so, who is in the group? And, how long has the group been exploring MAM.

• The Engineering department is leading the project, and there is a group to analyze the implementation, Archives dpt. included; we are working on it since June 2002

7. How long has your company/will your company's media asset management implementation program been in existence?

8. Have you used, or are you using, internal resources or external consults (or company which provides consulting services) to formulate a MAM strategy? Why did you decided to use the consults?

• At the moment we have used internal resources to formulate the MAM strategy. We are also in contact with providers and supliers of equipment and software

9. What roll-out plan will/did your company adopt in implementing a MAM solution? Will/Did you implement MAM it in phases, all at once?

• We’ll try to implement all at once a MAM, focused in a digital newsroom system

10. Will/Did you start your MAM strategy from the archives and march up to content creation, or will/did you start from content creation and work your way back to the archives? Which is, for you, the best option and why?

• All points of view must be considered ; the workflow should be a continous

11. Based on your studies thus far, what are the main benefits for your company/organization to implement a MAM solution? (long term content preservation, program production, play out cache, etc.)

• Online distributed content, better documentation, integration of all areas work, direct browsing for the journalists, better facilities for edition

12. What are the obstacles/challenges that must be overcome in order to implement a MAM solution (cultural change, cost, ROI, retraining etc…)

• Cost, cultural challenge, much time given for training

13. Are/Did you considering buying the MAM solution as a closed package or do/did you co-develop it with a vendor? Are/Did you consider developing an in-house MAM system? Please explain?

• We are considering developing an in-house MAM system

14. Do you think that the various MAM players today on the market clearly understand your requirements?

• They know what we want, but no one of them fulfills the requeriments of a complete system at this moment

15. Is there a feature that you feel is important to your business and that few or none of the various MAM vendors is currently addressing? What is it?

• Full catalogation system and integration of a thesaurus

16. Have you visited any MAM installation which impressed you favorably impressed? Where? Why?

• TV3 (Catalonian television) : they have developped their own system, taking into account the archives dpt. needs

17. Are you partenering with any company (ies) to implement a media asset management system? Please explain the role of each company

• No

18. Please explain why you selected companies to partner with? (Local presence and support? Cost? Suite of features available?...)

19. Did you standardize the metadata within your company? Are you following the standards of a specific body (SMPTE, EBU, ...)?

• We want to put up our metadata with some international standard, in order to achieve some interoperability when needed

20. How does your company plan to preserve the content? Will you be copying it to data tape or to a digital videotape format?

• We are planning to preserve the content in data tapes when possible

21. Will you be creating low quality proxies and storyboards during the digitalization of the media to be preserved? Will you be using DVD, CD-ROM or Hard Disks to store these proxies and storyboards?

• Yes, we think that is important, surely on hard disks

22. What will you do to the original videotape once it has been copied to the new digital medium?

23. What level/type of compression is considered adequate so as to be used to archive material?

• The same compression as the material is produced.

24. What is the timeframe for completing the cataloguing of the material? (i.e. 20K hours in 6 months, 100K hours in 12 months, 250K hours in 2 years. etc)

25. Which content stays on-line (in a robot) and which one is stored in a shelf?

• The news material should be on-line. Other programs and acquisitions would be stored in a shelf

26. What type of media is going to be used for permanent storage (i.e. data tape, DVD, Video Tape, etc…)?

• DVC-PRO probably

27. What type of video compression is going to be used for HQ assets. The same as the production servers? Higher compression ratios?

• The same compression as the material is produced

28. What type of video compression is going to be used for low resolution proxies (MPEG-1, MPEG-4, etc…)?

• MPEG-1

29. What kind of back-up policies (mirroring, etc..)?

30. Will repurposed material also become part of the archive?