CPRDP - Corporación de Puerto Rico para la Difusión Pública

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1. Name of Company/Address/Contact person e-mail

• Corporación de Puerto Rico para la Difusión Pública
• Luis Rosario Albert – Lrosario@cprdp.gobierno.pr

2. What is its area of activity? (free over the air TV broadcaster, cable TV channel, independent content producer, etc...)

• Free over the Air TV Brodcaster – Public Station/Government Corporation

3. Type of production media format currently being used? (tape, which format?)

• ¾”, 1”, BETA SP, BETA DX

4. What media formats has your company used and what formats are currently held in your archives? Approximate quantity?

5. Are you or your company/organization currently working on any MAM initiative (either studies or actual implementation)?

• Yes, research phase and acquisition

6. Who is/was leading the study for a MAM implementation (IT Department, Engineering Department, Library Department, other?…)? Has your company established a “group” to analyze MAM? If so, who is in the group? And, how long has the group been exploring MAM.

• Mr. Luis Rosario Albert – Historical Archive Project
• Mr. Junior Alvarez – Systems Dept. Director
• Mr. Jorge Gonzalez – Engineering Dept. Director
• Group was established in October 2002

7. How long has your company/will your company's media asset management implementation program been in existence?

• 6 months

8. Have you used, or are you using, internal resources or external consults (or company which provides consulting services) to formulate a MAM strategy? Why did you decided to use the consults?

• Internal resources and external consultants

9. What roll-out plan will/did your company adopt in implementing a MAM solution?

• In phases. The 1st phase is the Historical Archive (Legacy Archive). The 2nd phase will consider the broadcasting servers that will be operational in 12 months.

10. Will/Did you start your MAM strategy from the archives and march up to content creation, or will/did you start from content creation and work your way back to the archives? Which is, for you, the best option and why?

• From the archive stage first. We consider the MAM project a strategic project that occurs with the digitalization of the broadcasting facilities of the station. By starting from the Historical Archive Project, that we’ll enable us to implement the Media Management Projesct within specific parameters of tapes (quantity wise) , Production Dates, Human resources, Specific Budget for the MAM Project, etc. From that experience we’ll be in a better position to undertake the workflow of the station that will start with the Broadcasting Servers.
• We think that a new approach shoulf be taken. That is traditionally the Archive is the last point on the chain of production of a TV station. Ussually requests for footage is considered by a researcher without having a comprehenssive uderstanding of the use of that footage. We feel that our archive, and our researchers, should be at the beginning of the production phase as part of the production team, which are the content producers.
• Then our MAM Project also involves a different understanding of what a TV archive should work within the workflow of a TV station.

11. Based on your studies thus far, what are the main benefits for your company/organization to implement a MAM solution? (long term content preservation, program production, play out cache, etc.)

• Short Term access via Intranet and Internet, Long term preservation with tapes based and servers, Program Production.

12. What are the obstacles/challenges that must be overcome in order to implement a MAM solution (cultural change, cost, ROI, retraining etc…)?

• Readyness of the TV station, Cost, Lack of standards/Old ideas about media conservation

13. Are/Did you considering buying the MAM solution as a closed package or do/did you co-develop it with a vendor? Are/Did you consider developing an in-house MAM system? Please explain?

14. Do you think that the various MAM players today on the market clearly understand your requirements?

• Yes

15. Is there a feature that you feel is important to your business and that few or none of the various MAM vendors is currently addressing? What is it?

• Conversions between MPEG formats

16. Have you visited any MAM installation which impressed you favorably impressed? Where? Why?

17. Are you partenering with any company (ies) to implement a media asset management system? Please explain the role of each company.

• Not yet confirmed

18. Please explain why you selected companies to partner with? (Local presence and support? Cost? Suite of features available?...)

• Integral solution that addresses the access need as well as the conservation need. Local presence is very important.

19. Did you standardize the metadata within your company? Are you following the standards of a specific body (SMPTE, EBU, ...)?

• FIAT Metadata standards

20. How does your company plan to preserve the content? Will you be copying it to data tape or to a digital videotape format?

• Digital videotape format and servers

21. Will you be creating low quality proxies and storyboards during the digitalization of the media to be preserved? Will you be using DVD, CD-ROM or Hard Disks to store these proxies and storyboards?

• Yes, hard disks

22. What will you do to the original videotape once it has been copied to the new digital medium?

• Storage in adequate environment (Vault)

23. What level/type of compression is considered adequate so as to be used to archive material?

• To be determined

24. What is the timeframe for completing the cataloguing of the material? (i.e. 20K hours in 6 months, 100K hours in 12 months, 250K hours in 2 years. etc)

• To be determined

25. Which content stays on-line (in a robot) and which one is stored in a shelf?

• On-line access for internet users in low resolution as well as High resolution copies via intranet for the editing suites and the Documentation Dept.

26. What type of media is going to be used for permanent storage (i.e. data tape, DVD, Video Tape, etc…)?

• Tape, DVD and Servers

27. What type of video compression is going to be used for HQ assets. The same as the production servers? 50 MB-MPEG 2 or IMX Higher compression ratios?

• To be determined, probably higher copmpression preservation copies/files.

28. What type of video compression is going to be used for low resolution proxies (MPEG-1, MPEG-4, etc…)?

29. What kind of back-up policies (mirroring, etc..)?

• 1 High resolution back up and 1 Low resolution back up.

30. Will repurposed material also become part of the archive?